The great “Twinkie” comeback

EMPORIA (KSNT) – it’s been called the greatest comeback in history.

Friday, Hostess Brands celebrated one year back on the shelves. But the biggest cause for celebration is their multi-million dollar expansion spurred by strong sales.

“We appreciate their recognition of emporia and naming emporia their flagship plant.” says Emporia Mayor Rob Gilligan.

Gilligan praised the Hostess company for investing 30-million dollars into the facility, creating jobs for citizens and opportunity for his city.

New CEO Bill Toller says this week’s sales are on track to break records.

He attributes the success to the brand’s strong fan base, saying everyone has a Hostess story.

And then he made this startling statement about the company’s Emporia plant.

“By early next year,” he says “it will produce over half the volume for the great Hostess company which is an amazing statement unto itself.”

A senior partner of Apollo Global Management announced another $20M will be invested into the flagship bakery over the next year.

That’s $50M in just two years.

Toller says Hostess is all about fun and flavors – both old and new.

Twinkie’s “Chocodile” once had a small cult following out west, but now they’re bringing it back coast-to-coast.

“We are thrilled to say that now all Americans can have the ‘Chocodile’, says Toler, “and even Jimmy Fallon commented on it the other night in his monologue.”

“15 years after it was discontinued it is coming back…” quipped Fallon “when asked what inspired them to bring it back, hostess officials said Colorado and Washington.”

Despite the company’s troubled past, don’t expect the bakery to be filing for bankruptcy again anytime soon.

“We think that this business is really positioned well for the long term.” says Apollo Global Management spokesman Andy Jhawar. “It’s been a great first year but we believe that the next 10 to 20 years is going to be tremendous for this company.”

 

 

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